All of our products speak directly to the everyday gourmet — helping them become better more accomplished cooks. From simple scratch cooking to exotic dishes, our products represent reader-driven content.
Our engaged relationship with members is unmatched by traditional media entities. We know what our readers want to hear and we deliver this through a number of timely multi-media channels.
"We love the passion of the Cooking Club members and their loyalty to products that they see in the magazine. We need to communicate with this audience, as they are clearly "influencers" who can spread the word about our current products or new products. A solid return on our advertising investment."
Dave Rotunno, MIZKAN AMERICAS, INC.
"The combination of multi-media assets, print and live events, has been what we like about the Cooking Club of America. In addition to a niche target of cooking enthusiast, it has been a perfect fit for our brand. We utilized focus groups at the live events and got some great grass roots data that would have taken a lot in research budget to garner."
Brittanie Stewart, Specialty Brands, Alberto-Culver
Source: 2010 Subscriber Study,GfK MRI Market Solutions.
In a recent survey, our members have proven that despite current economic constraints, they are engaged and passionate about their hobbies.
88% Stated that, "I need at least one leisure hobby or pursuit that can take my mind off the economy. I’ll find other ways to economize."
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